ahem: what the hell is lowercase ‘department’?

did you ever wonder, er… why department? well, we’re a creative agency… and a design studio. in the end, they’re just labels, aren’t they? beyond sticking ourselves with a different tag, we do like the idea and the sentiment of an ‘art department’ – ever see the show, mad men? remember the hard working gang in the art department of an ad agency? they burn candles at both ends, grind away at an idea to perfection, ’til it’s passed on to the gents in the fitted suits and the pearly white teeth, who sells the idea. we’re the guys at the back. the battlers. the scruffy art guys. and we’d like to bring the ideas straight to you.

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