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let us pinch a little bit of flair from the tweeds website:why underwear? well, that’s the thing, ain’t it. tweeds believes in a good foundation. in attention to detail. and when you really think about it, all things in modern life start with underwear.” perfect.

we had a lot to do with the brand development, which involved everything from packaging design, pattern design, colour picking (fabric / stitching), sew-in labels, and advert designs (print / digital).

lifestyle photos by morgan maassen (top) and mike piscitelli (bottom).

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