the blanks co
the blanks co is a basics supplier. as in, they supply high quality tees (and only tees, for now), and you can either wear as is, or print and supply under your own brand! they aim to bridge the gap between a brand and supplier, so you get busy designing and worry less about fit.
we came up with the original logo with the direction from the client to explore a collegiate type option. from there, we loosely made the connection with baseball team logos and graffiti tags. and, what you see is a result of something in between.
as you could have guessed, everything started with the letter B. a lot of variations were pencilled in as a possible starter, and this was the winner. the simple goal in mind was to have the single letter was strong enough to be a standalone icon for the brand.