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made architectural constructions

a small detail will make all the difference in the world. we worked on the new branding for the newcastle based (architectural) construction company, made, which resulted in what you see above. the logo is minimal and allows the negative space to do the talking. sticking to a greyscale palette, the made branding is minimal and sophisticated.

the blueprint: slicing out a corner of the letter m, we’ve transferred the off-cut to create a full-stop on the opposing end.

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